With care and maintenance, and depending on the client’s chosen brand, vehicle wraps and graphics can last 5-7 years.

Horizontal surfaces (hood, roof) are more subject to sun exposure, which results in vehicle wraps and graphics on those
surfaces to begin to fade/fail before vertical surfaces (sides, tailgate).

Vehicle wrap and graphic adhesive is designed to not damage properly cured paint and clearcoat. If there are existing problems (failing clearcoat, uncured paint, etc), vinyl adhesive can exacerbate the problems by pulling the failing clearcoat or
uncured paint. It is highly recommended to redo / remove vehicle wrap and graphics before the end of the 5-7 year lifecycle to ensure the paint remains
undamaged.

• At $0.77 per 1,000 impressions, vehicle wraps and graphics are one of the most
  cost-effective ways to generate impressions of your product and/or service, versus
  the average of $5 to $15 or more per 1,000 impressions.
• As a mobile form of advertising, your vehicle wraps and graphics will have a 2.5
  times higher attention rate than static outdoor advertising.
• A well-designed and quality vehicle wrap or graphic package creates a positive
  rapport with the client even before they consider purchasing your service and/or
  product. 78% of consumers say vehicle wraps and graphics create a positive
  image of the company.
• Concerned with making a lasting impression? 48% of consumers consider vehicle
  wraps and graphics to be more unique than billboard ads.
• Close the deal! 29% of consumers reported that vehicle wraps and graphics
  influenced them to try a new product or service.
• Protect your vehicle’s paint from stray rocks and inconsiderate drivers. Vehicle
  wraps double as an extra layer of protection against the hazards of the road.
• Everyone drives! Your vehicle wrap and graphics will be advertising your
  product and service in a market consisting of 92% U.S. of residents.